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DV360 at subject matter expert level. CM360 a strong bonus. Media and supply experience the differentiator on top. If that is your stack, this role is worth a close look.
Louder is an independent digital marketing consultancy and platforms provider working with well-known Australian brands. The three words on the homepage sum up the commercial philosophy: independent of vendor incentives, transparent about where every dollar goes, and agnostic about which technology best serves the client's actual objectives.
With offices in Sydney and Melbourne, Louder provides businesses throughout APAC with access to the Google Marketing Platform and a range of consulting and implementation services. The client base spans enterprise advertisers and independent media agencies.
This is not an execution role. The people Louder hires are expected to have a point of view and the confidence to put it in a room.
DV360 expertise is the foundation of this role, not a nice-to-have. You need to know the platform thoroughly -- how it behaves, why it behaves that way, and what to do when it does not. CM360 knowledge alongside that is a genuine advantage.
What makes this role distinct from a standard programmatic lead position is the media and supply dimension on top: publisher relationships, deal management, inventory strategy, and SSP fluency.
The role is more heavily weighted towards consulting, strategy, and account management than in-platform execution. You will be advising Tier 1 and Tier 2 programmatic clients, presenting at QBRs, and representing Louder in the publisher relationships that matter.
Day to day, that means time split between client engagements, publisher conversations, media and supply workstreams, and the occasional hands-on platform troubleshooting that keeps you sharp. You will also manage a more junior programmatic specialist, which brings a genuine development responsibility alongside the strategic work.
The person who left this role goes to Google. That is a reasonable benchmark for the level of thinking and industry engagement this environment tends to produce in the right people.
I am Stavroula, Operations Lead at Louder. My work sits across the programmatic and delivery side of the business, which means I am deeply involved in how we resource and develop the people who deliver for our clients. I have been close to this team for long enough to know exactly what it takes to succeed here and what a difference the right person in this role makes to everyone around them.
Honestly, the independence. There is no vendor pushing us towards a particular platform or product. We make decisions based on what is right for the client and the work. That means the people here develop a much broader and more honest view of the landscape than you tend to get inside a large agency or a platform itself. The expectations are high, and it is not always easy, but if you want to be genuinely good at this discipline, that challenge is the point.
It is a senior programmatic role with a meaningful supply dimension on top. The platform knowledge needs to be expert level -- DV360 is the core, and CM360 knowledge on top of that is valued. But equally important is the ability to consult, present, and build relationships with both clients and publishers. This is not a role where you hide behind a platform. You are out in front of sophisticated people and you need to hold your own.
Someone who is genuinely curious about the industry -- not because they have to be, but because they find it interesting. The people who have done really well here are the ones who read the trades, follow the publisher landscape, form opinions, and come to work with something to say. It is not a cushy role. The expectations are high and the clients are sophisticated. That is the whole point for the right person.
Strong DV360 is non-negotiable -- that is the baseline. Beyond that, we are open to people from trading desks, independent agencies, DSP or SSP side, or publisher backgrounds. Trade Desk experience is welcome as long as the Google stack knowledge is solid. The supply-side dimension is a genuine differentiator in the candidate pool -- if you have it, it matters.
The track record speaks. Pablo came into this role, identified an opportunity, built something meaningful alongside Andrew, and has now moved to Google. That is not unusual for people who come through Louder and perform. The environment challenges you, the clients are senior enough to notice good thinking, and if you bring that thinking consistently, doors open.
If you have strong DV360 depth and you are curious about where the media and supply side is heading, this is a direct path into a role that very few programmatic leads in Australia actually get access to. The independence of Louder means you will develop a view of the landscape that you simply cannot get at a large agency. If that sounds like the kind of environment where you would do your best work, the conversation is worth having.
Louder founder Andrew Hughes talks about what he has built, what the business stands for, and the kind of people who tend to do well here. This is the most direct way to understand the culture and the level of thinking Louder expects from its team.
Oanh Trinh shares what a typical week at Louder looks like, how the team operates, and what it means to work in an environment that values independence and genuine thinking over process and titles.
Gavin Doolan gives a candid account of what the Louder culture looks and feels like day to day -- the pace, the people, the standard expected, and why that standard is a feature rather than a warning.
This role requires a specific combination of platform depth, commercial confidence, and supply-side fluency. The four areas below define what that looks like in practice.
DV360 expertise at the subject matter expert level is the baseline. You know how the platform behaves, why it behaves that way, and what to do when it does not behave at all. CM360 familiarity is valued. An understanding of other DSPs, including The Trade Desk, rounds out the picture but does not substitute for Google stack depth.
You understand how the publisher landscape works from the inside: open exchange, private marketplace, preferred deals, curations, and the SSP relationships that sit underneath them. You are comfortable negotiating with publishers, managing deal terms, and thinking about inventory quality as a strategic input rather than a procurement task.
This role is client-facing at a senior level. You present at QBRs, lead WIPs, and are comfortable bringing a point of view into a room full of sophisticated marketers. Account management at this level is not relationship maintenance, it is commercial leadership. You are trusted to represent Louder's thinking credibly and independently.
You follow what is happening in the industry because you find it genuinely interesting, not because your manager asked you to. You have opinions about privacy, identity, addressability, and where media and supply is heading. You share those opinions and you back them up. At Louder, intellectual curiosity is not a soft skill, it is a functional requirement.
Four core workstreams define how this role spends its time. The balance shifts depending on client cycles, but all four are active throughout.
Lead ongoing engagements with Tier 1 and Tier 2 programmatic clients including QBRs, WIPs, and strategy sessions. You are the senior programmatic voice in those rooms and you are expected to arrive with a point of view, not a status update.
Manage Louder's publisher and curator relationships, negotiating rates and deal structures, overseeing marketplace solutions for clients, and ensuring the supply offer is well understood and actively used across the client base.
Provide expert programmatic support including DV360 troubleshooting, campaign setup for media and supply workstreams, and guidance on privacy, consent, and identity solutions as they affect media delivery. Develop and present strategies incorporating custom bidding, PETs, and audience solutions.
Manage the development of a junior programmatic specialist, share knowledge proactively, and set a standard for industry engagement across the team. Drive internal initiatives that improve processes and represent Louder's programmatic thinking externally at industry events and client forums.
This role will appeal to someone with serious DV360 depth who has reached the point where execution alone no longer feels like enough. You understand the Google stack properly, you have managed clients at a senior level, and you want to operate in an environment that reflects that.
Louder will suit someone who reads the industry trade press not out of obligation but because they find it genuinely useful. Someone who goes to events, builds relationships with publishers and vendors, and comes back with a view on what it means for their clients. The X factor in the people who have done well here is that they bring perspective, not just competence.
The media and supply side is increasingly where programmatic strategy is decided. If that is a space you have been watching from a distance and wanting to get closer to, this is a direct path in.
The expectation at Louder is not just technical competence -- it is a sustained, self-directed engagement with the industry. People who have excelled here are not waiting to be told what to read or think. They arrive with opinions, they test them against client problems, and they improve because of it.
No vendor incentives. No preferred platform agenda. Louder's advice to clients is driven by what the brief actually calls for, which means you develop a broader and more honest view of the landscape than most agency roles allow.
Publisher and SSP relationships that give you genuine visibility into how inventory is priced, packaged, and traded. For anyone curious about the media and supply side and frustrated by agency-side distance from it, this is meaningful access.
The clients are sophisticated, the expectations are high, and nobody coasts. People who have come from senior positions elsewhere have described the level of rigour here as higher than they expected. That is a genuine selling point if you are serious about getting better.
The track record of people who have moved through Louder speaks clearly. The environment produces professionals who are known in the market, because the work requires genuine thinking and the clients are senior enough to notice the difference.
Every Louder team member gets a personalised LDP covering both professional development goals and support for goals outside work. The annual Mid Year Bash has previously taken the team to Dark Mofo in Hobart and Thredbo.
Louder has operated with flexible and remote working built into the model since before it became standard practice. The team is spread across Sydney and Melbourne. Output and thinking are what matter.
A 30 to 45-minute phone call to get a full picture of your background and experience. This is a two-way conversation - we will tell you more about Louder so you can decide whether this is worth pursuing, not just answer questions about yourself.
A two-way recorded video conversation with Fulcrum that goes deeper into your media and supply experience and broader background. The recording is shared with the hiring panel at Louder so they can see you at your best before meeting in person.
A video interview with Stav and Oanh from the Louder team. This builds on the video screen and is your opportunity to hear directly from them about the role, the team, and what working at Louder looks like day to day.
An in-person technical assessment at the Louder office with Andrew Hughes and the leadership team. You will receive the brief in advance and present your response on the day. A straightforward offer conversation follows for successful candidates.
If DV360 is your platform, the supply side is where you want to go deeper, and you are ready for a consulting environment that takes the work seriously -- this conversation is worth having.
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